- Trust is the basis.
- Who does well meets well.
- Do as you would be done by.
- Satisfied employees and customers.
- A stable organization with an eye for detail, environment and sustainability.
- Operate on the basis of three important core values.
- A well-established brand in the market.
- A valued and respected company.
- The largest manufacturer of cleaning products in the Netherlands.
- A household name for entrepreneurs and dealers.